Our Movement

I really appreciate this company and the forward thinking it is undertaking to make this journey better for patients and their caregivers.

BERNICE  |  CAREGIVER

By gathering input from patients and caregivers, we can better understand what works–or doesn’t work—in their treatment journeys. This allows us to develop products and customer service solutions that match their needs, abilities and expectations.

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VISIBILITY

The Love Letters campaign supports Genentech’s health equity efforts by encouraging increased cancer screening awareness for Black and Latina women.

Black and Latina women’s death rates from multiple cancer types far outpace those of White women. To address these inequities, Genentech initiated its Love Letters campaign featuring real letters (in English and Spanish) from Black and Latina women to loved ones who have been lost to cancer or to cancer survivors.

The campaign aims to increase early detection among Black and Latina women by addressing cultural …

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concerns (cost, mistrust) that may prevent screening rates. Black and Latino artists created original portraits for the campaign, which launched in New York City and has spread to communities across the country.

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COLLABORATION

Through exploration conducted in-person and virtually, including focus groups, surveys, testing and group discussions, our co-creation councils seek to better understand the experiences of those facing healthcare challenges and work with them to develop better treatment solutions for those living with similar conditions.

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EXPANDING HEALTH EQUITY COLLABORATION

Genentech is engaging with underserved communities to include them in important healthcare discussions and clinical trials regardless of their geographic location, economic standing or ethnicity. We want to understand their unique needs and challenges and improve their treatment journey.

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PARTNERSHIPS

Genentech is working with the American Diabetes Association (ADA) and the American Cancer Society (ACS), focused on creating sustainable programs at the national, regional and local level to advance equitable access across the care continuum for patients.

In partnership with the ADA, we are working to increase equitable access to care for eye diseases that affect African-Americans living with diabetes in Birmingham, Alabama, which has one of the highest rates of diabetes in the country.

  • Our work is underway to identify and address patterns in referral that increase patient drop off …
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  • in the diabetic eye disease care continuum. We are also connecting with community-based organizations to understand the current services available to people living with diabetes, and to amplify those resources so that we have a sustainable model in the future.
  • Over the past two years, we have been working with the ACS to tackle disparities in cancer screening. As a result of this partnership, we have seen over 500,000 new screenings conducted and approximately 11,000 cancers diagnosed that may not have otherwise been found. In 2023, we are expanding our efforts to focus on research, policy and patient services. We are working with the ACS in more than 40 states to address disparities in cancer care in communities across the country.